Jeff Gerstel

Suffern, N.Y. -- Ascena Retail Group said Thursday it has appointed Jeff Gerstel as president of Dressbarn, and named George Goldfarb as president of its Maurices brand, both effective immediately. The new executives will report to David Jaffe, president and CEO of Ascena Retail Group. Gerstel joined Dressbarn in 2006 as senior VP operations and most recently served as executive VP and COO. Goldfarb joined Maurices in 1985, was named CFO in 2003, and most recently was its executive VP and COO.

Suffern, N.Y. -- Dressbarn parent Ascena Retail Group announced Monday it has named John Pershing as senior VP human resources over Dressbarn, with additional responsibilities for Ascena Retail Group’s compensation, benefits and human resources information system. Pershing will report to Jeff Gerstel, executive VP and COO, effective immediately. Pershing succeeds David Montieth, who announced his retirement after 20 years with the company.

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