Jeanne Bliss

How can you make your customers love you? First you have to respect them. Jeanne Bliss, managing partner of Customer Bliss, offers up some tips to get started. They’re far from easy, she says, but they’re absolutely necessary. Be persistent to keep customers happily enamored ... er ... shopping with you. 1. Eliminate the customer obstacle course. If you asked customers, they’d say that the obstacle course for figuring out who to talk to and how and when to get service is over-complicated, conflicting and just plain out of whack. Simplify the roadmap for customers. Make it clear how they can do business with

Customers who don’t absolutely adore you are more detrimental to your business than those who belong to your competitors. The latter might give you a chance in the future, but the former have already tried you and found you lacking. If you don’t enthrall your customers--and make them believe you respect them--you’ll lose them. Below are three tips on how to start making your customers love you. 1. Stop customer ‘hot potato.’ The rep who first speaks to the customer should “own” the customer. There’s nothing that sends a poorer signal of disrespect faster than an underprepared rep trying to pass a customer off

Customers who don’t absolutely adore you are more detrimental to your business than those who belong to your competitors. The latter might give you a chance in the future, but the former have already tried you and found you lacking. If you don’t enthrall your customers--and make them believe you respect them--you’ll lose them. Following are three tips on how to start making your customers love you. 1. Stop customer hot potato. The rep who first speaks to the customer should “own” the customer. There’s nothing worse that sends a signal of disrespect faster than an impatient person on the other end of