Nike offered a hint today of the impact of its upcoming National Football League apparel deal. The Oregon-based sports equipment company reported that its worldwide futures orders increased 15 percent for products to be delivered from March through July totaled $9.4 billion. That's 15 percent higher than orders reported for the same period last year. By comparison, when the company reported its futures orders growth at this time last year, it said the number was 9 percent higher than the same period in 2010. While futures orders do not necessarily guarantee comparable sales for the period, the apparent jump
SARASOTA, Fla. -- With Obscene Jeans’ (OTCQB:OBJE) international debut at WWDMAGIC only days away, OBJE Vice President and Lead Designer Rachel Stark-Cappelli is putting the finishing touches on the company’s premiere denim collection. “All of our samples for WWDMAGIC are arriving from the manufacturers in Europe, Japan and California,” Stark-Cappelli said. “It’s exciting to see the finished products, and we’re very confident that Obscene Jeans are going to turn heads and open wallets in Las Vegas. We’ll be bringing 35-40 stunning new denim designs with us to the show.” The new collection includes a few surprises to celebrate
Tags: Customer Experience, Retail - Apparel, Store Design & Layout According to a Business Wire story on MarketWatch.com, Nike continues to make retailing inroads into the youth-oriented action sport and culture market with the opening of its third Salvation concept store. The new Malibu, Calif. location joins stores opened in 2009 in Laguna Beach and Irvine. The 4,000-square-foot location offers market-tailored product lines from youth culture brands Nike, Hurley and Converse, merchandised and marketed for "a premium shopping experience." The retail environment features a fresh attitude and innovative consumer experiences, including "The Workshop," an on-site customization station that lets
Roger Wyett, vice president and chief executive officer of Hurley International will become president of Nike Affiliates, leading business and strategic direction across the Nike, Inc. portfolio of affiliate brands, including Cole Haan, Converse Inc., Hurley International and Umbro.