Hires Leydecker

CHAPEL HILL, N.C. (BRAIN)—Performance Bicycle has appointed Mark Leydecker senior vice president of merchandising. Leydecker, who served in various capacities with the brand from 1995 to 2005, will be responsible for all brand merchandising activities, leading a team focused on development and innovation to continue the company’s rapid growth and commitment to quality service. “We are excited to have Mark back with Performance Bicycle in a senior leadership role,” said David Pruitt, CEO of Performance Bicycle. “Mark’s unparalleled expertise in merchandising management and strategic point of view on the brand will be of great benefit to our company.” Leydecker