Hhgregg

Appliance, electronics and furniture retailer h.h. gregg is getting a makeover. The brand transformation will encompass all customer touchpoints, including its 228 store locations and online presence. The first phase of h.h. gregg's brand transformation launches this week. "Our brand transformation is the foundation for our differentiation from other retailers," said Dennis May, president and CEO of h.h. gregg. "By eliminating pain points that most often frustrate customers buying large appliances, electronics, furniture and similar items from big-box and DIY retailers, we can help bring the joy back to making these purchases and create lifelong customers."

Princeton, N.J. -- Digital and interactive agency Rosetta said Wednesday it has teamed with appliance and electronics retailer Hhgregg to launch a mobile e-commerce site to complement the re-designed Hhgregg.com website. Hhgregg said it began working with Rosetta in early 2011 to develop an e-commerce platform that would provide the same high level of customer service as is provided in-store and to enable the company to compete more effectively with national multichannel retailers. Using IBM WebSphere Commerce, Hhgregg and Rosetta created an online experience that features instant access to in-store and online product availability, access to Hhgregg's lowest prices