Gene A

By Gene A. Del Polito Any direct marketer with a pulse knows that sometime early next year, the United States Postal Service (USPS) will implement a schedule of new, higher postal rates. While the Postal Rate Commission (PRC) has not yet handed down its decision in this matter, we do know that the USPS has asked the PRC to pass along some of the highest percentage rate increases to those who market their goods through mail order catalogs. For instance, while the average increase sought from First Class Mail is a relatively modest 3.6 percent, the increases in those rate categories used most