New York -- Facebook hired its first-ever chief marketing officer, Gary Briggs, former marketing chief at Google's...
Gary Briggs
In a session on the future of online retailing that he delivered during the recent Internet Retailer Conference in San Jose, Calif., Gary Briggs, chief marketing officer at eBay, outlined several key challenges to attendees, some of which his company has been acting on, some not. Below are some of his key points. 1. “Are we challenging each other to truly innovate, as opposed to mostly copying each other,” he asked. “At eBay, we need to drive more innovation in the auction platform to make the eBay brand stronger. Sameness doesn’t drive consumer demand.” 2. “Are we listening to consumers and the new ways
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