Drew Barrymore

Women's Wear Daily is reporting that Drew Barrymore -- yes, that Drew Barrymore -- is launching a makeup collection with Wal-Mart. Yeah, that Wal-Mart. While no one from Barrymore's team would confirm the news to WWD, the rumors go like this: Drew's stint as a Cover Girl is ending in January and her follow-up project is a full beauty collection to be sold exclusively at Wal-Mart. While Drew has worked with CoverGirl since 2007, this will be her first time creating a makeup line all her own.

One of the biggest Web phenomena in the last few years has been the explosion of Web logs, or blogs. While initially nothing more than online diaries, blogs have emerged as opportunities for merchants to spread awareness about brands and products. Pinny Gniwisch, vice president and co-founder of online jewelry merchant Ice.com, shared how his company has leveraged blogs to increase search traffic to his Web site at an impromptu question-and-answer session at last month’s eTail conference in Palm Desert, Calif. Q: Did you have any specific objectives or metrics in mind when you started the blogs? Pinny Gniwisch: When we first were thinking