D’Lynda Fischer

Culver City, Calif.-based Sporteve has changed its company name to Sports for Eve. “We are changing the name to reflect the evolution of what we have become,” said D’Lynda Fischer, president for Sports for Eve. “Sports for Eve will remain a premiere shopping environment for athletic apparel that embodies a woman’s style and grace. But it’s also become a place where women discover what makes them feel beautiful, confident and powerful.” The bright, airy, 3,000-sq.-ft. store, which is located in downtown Culver City, recently received a fresh new look from Seattle-based Bruce Hale Design. Some of the upgrades include