Derrek Shively

In honor of Breast Cancer Awareness Month, Cabela's is offering a slew of themed merchandise — including pink shotgun shells. A portion of sales of the Federal Ammunition brand shells goes to breast cancer research. "The box is pink and the actual hull of the shell is pink as well," said Derrek Shively, retail marketing manager at Cabela's Columbus, Ohio location. "It's pretty cool," Shively said. "You can still enjoy the outdoor lifestyle and support the cause. I never woulda' thunk."