Dana Mattioli

Sears is trying to grab consumers’ attention by selling $33,000 Rolex watches and other designer goods. This according to Dana Mattioli and Suzanne Kapner at The Wall Street Journal, who wrote that the "Marketplace" section of the retailer's website contains luxury items from brands like Chanel, Balenciaga and Zac Posen. Sears Chairman and CEO Eddie Lampert is pushing employees to secure the items because he hopes desirable goods will make Sears more relevant, WSJ reports.