For many years, Kohl's has struggled with its merchandise assortment. Until recently, management emphasized private labels like Sonoma and Croft & Barrow and Jumping Beans. Now Kohl's is moving away from private brands toward national brands like Nike, Adidas, Keds, Levi, Juicy Couture and Izod, Elie Tahari for DesigNation, Elle, Gloria Vanderbilt, Disney, Arrow, Dockers, Carters and many others. The emphasis on exclusive lines such as Vera Wang, Jennifer Lopez, Dana Buchman and others will continue.
New York City -- Liz Claiborne Inc. said Wednesday that it will change its name to Fifth & Pacific Cos., effective May 15, to reflect the divestiture of its namesake brand as well as a newly honed focus on its core banners. The owner of Juicy Couture, Kate Spade and Lucky Brand agreed last October to sell its Liz Claiborne and Monet brands to J.C. Penney Co. for $267.5 million in a move to reduce debt. It also sold its Dana Buchman brand to Kohl’s Corp. "While it's difficult to replace an iconic name like Liz Claiborne, we believe