It looks like mobile will be the biggest Christmas present retailers will get this holiday season, according to recently relased survey findings from personalized customer experience solutions provider Baynote and e-commerce consulting firm the e-tailing group. One in three retailers forecast that mobile will drive more than 10 percent of their total holiday revenue this year.
Dan Darnell
To help guide online retailers on their quest to make meaningful metrics less elusive, we've put together "A Merchant's Metrics Playbook" to guide the development of a forward-thinking strategy that takes into account the right metrics and methodologies for running your business.
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