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Dollar General plans to spend more on labor this year. However, the company isn't planning to pay its workers more, following the likes of Wal-Mart and TJX Companies. Instead, it plans to offer workers at its 11,800 stores more hours. The market for quality customer service staff is getting competitive. Over the last year, retailers like Ikea, Gap and most recently Wal-Mart have increased wages in an effort to retain staff, improve customer service and cut down on training and recruiting. Dollar General hopes to entice good workers with a more full-time schedule, rather than higher wages.