Content Officer

Need a quick tutorial on QR Codes? It's all here in QR Codes Explained. Ethan Boldt, Chief Content Officer of DirectMarketingIQ discusses many QR Code best practices and case study examples.

Highlights of the 15-minute session include:

• A short history of the QR code.
• Why QR codes are THE hot topic in integrated marketing campaigns today, including the explosion of smartphone usage.
• Top uses for the QR code.
• The industry sectors where QR codes are being used, and where they work best.
• Best practices for implementation.
• Competition from Microsoft Tags and NFC and more!

Join DirectMarketingIQ's own Chief Content Officer Ethan Boldt as he discusses PURL best practices and case study examples.

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