Chuck Howard

By Alicia Orr Suman The Causes of List Fatigue ... and eight tips on how to beat it List fatigue is top of mind for many direct marketers these days. What is list fatigue, what causes it, and how can you combat it? Reductions in catalog prospecting circulation over the past several years, in conjunction with shrinking list and co-op database universes and an overall weak economy, have led to what commonly is being referred to as "list fatigue." How, you may ask, can a list become fatigued? Jo Ann Alberts, vice president of list brokerage and management

Edited By Donna Loyle You discover a terrific product that you know your customers will love. The vendor's pen hovers over the quantity line on the order form. How much should you buy? Three catalog executives shared with Editor Donna Loyle their insights and methodologies for projecting how much merchandise to stock for each catalog campaign. --- Ron Zientarski, vice president of purchasing and inventory management, Corporate Express, Grand Rapids, MI Product: business-to-business office supplies and furniture Size of warehouse facilities: The company has 257 office products locations, including 40 distribution centers spanning more than 6 million square feet. SKUs: 70,000,