Christian Finell

based Columbia Sportswear Co. announced plans to expand its e-commerce operations to Canada and up to eight markets across Europe in fall 2011. The company plans to launch new e-commerce sites for its flagship Columbia brand, as well as for its rapidly growing Sorel brand, enabling customers in Canada, U.K., Germany, France, Italy, The Netherlands, Belgium, Austria and Spain to buy Columbia and Sorel brand products online directly from a company-managed e-commerce site for the first time. “We see e-commerce as an important tool that helps us fulfill our responsibility to build a strong brand for the benefit of