Charlie Silver

© Profile of Success, Catalog Success magazine, April 2006 Interview by Matt Griffin Catalog Success: When was the catalog established? Steve Singer: It was established in the mid-1990s, but it was a very small venture. I came to it in 2000. CS: Where are the headquarters located? Singer: I run the business from my home in Yearington, Nev., but the physical plant is in Stockton, Calif. CS: And your primary merchandise? Singer: Men's hats and accessories. CS: What's your annual circulation? Singer: This year is 1.6 million. CS: How did the catalog get started? Singer: It was started ... by the original owners,

By Alicia Orr Suman With fewer hotline names and a scarcity of new rental lists to test, catalogers have been faced with a drought of new names to mail this year. Seeking ways to beef up their mail plans with quality names at the lowest possible cost, more catalogers appear to be tapping into cooperative catalog databases. Catalog co-ops have been around for more than a decade. But only recently have some reached the size and scope needed to become a substantial piece of your prospecting plan—making many catalogers more apt to ramp up usage of this alternative source of