Genevieve Priebe is a principal with North Highland Worldwide Consulting, leading the Seattle market’s retail practice. She has spent the last 15 years consulting for a variety of companies spanning a broad array of industries with one consistent goal: to build delightful, connected and engaging experiences for clients and their customers. Genevieve specializes in digital strategy and advisory, creating seamless experiences by keeping a relentless focus on the customer. She’s a passionate believer in making complex things simple, boring things fun, and good things even better.

North Highland is a global management consulting firm known for helping clients solve their most complex challenges related to customer experience, transformation, performance improvement, and technology and digital. The employee-owned firm, headquartered in Atlanta adds value and supports clients across the full spectrum of consulting, from strategy through delivery.