Bush

Consider it a postal and legislative version of “Do you believe in miracles?” Late on the night of Dec. 8 and into the early morning of Dec. 9, the House and then the Senate passed a sweeping postal reform bill that will bring forth significant change in the way that postal rates are set. President Bush is expected to sign the bill into law sometime this week. The bill’s passage culminates 11 years of prior failures to get a postal reform bill through both chambers of Congress. Soon after the Senate passed the bill, H.R. 6407, the Direct Marketing Association Senior Vice President of Government Affairs

At the end of each year, I like to look back at the seminal events and to thank those who have enriched our lives. To be sure, this was another interesting year for the catalog industry. The Can Spam Act went into effect Jan. 1, and forced many direct marketers to rethink their e-mail campaigns. Indeed, the term “opt-in” took on a whole new meaning in 2004. Radio frequency identification (RFID) gets my pick as the “technology of the year.” While it’s been around for some time, this was the year many distribution center and supply chain managers sat up and