Bryan Simpson

Patagonia, the 40-year-old outdoor clothing company, is stepping into the increasingly crowded craft beer market. Working with Colorado's New Belgium Brewing, the company will offer limited-edition cans of "organic lager" later this month. "New Belgium has long admired Patagonia and it's an honor it thought of us for this collaboration," said Bryan Simpson, New Belgium's media relations director, in a statement Tuesday.

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