Brad Tuttle

When it comes to retail pricing strategies, customers are giving retailers the clear message that they get satisfaction out of tracking and finding the best prices. We may not understand why, but it's enough to know that it exists. Ask J.C. Penney. The retailer "lost" its customers by taking the thrill out of the chase. "Maybe Shoppers Don't Want ‘Fair and Square’ Prices After All," wrote Time's Brad Tuttle in an article about the hard lessons Penney's learned over the last two years. 

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