How long have we been talking and asking about multichannel? You know the questions: “Do you have a multichannel marketing program?” “Do you know who your multichannel customers are?” “Do you know how much your multichannel customer spends?” We’ve been asking these questions for about as long as we’ve been using terms like relevance and one-to-one, which is a really long time. None of these terms are unimportant, but what’s next? What should we really be striving for now?
Ben Stiller
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