Sur La Table 163,680 56,295 191 $85 cookware Mokrynskidirect 12/06 9/05 Dog.com 139,829 51,031 174 $115 pet supplies List Locators 9/06 5/05 & Managers Knit Picks 73,502 27,347 169 $60 crafts Walter Karl 6/06 6/05 Cutter & Buck 70,938 30,555 132 $147 men’s apparel Mokrynskidirect 1/07 1/06 Kinsman Co. 27,090 12,695 113 $83 gardening supplies D-J Associates 12/06 9/05 Fannie May Confections 72,173 34,794 107 $36 candy, chocolates Millard Group 11/06 10/05 Leichtung Workshops 20,312 9,958 104 $52 woodworking tools Names & 9/06 7/05 Addresses Orion Telescopes 33,445 16,849 99 $175 telescopes Millard Group and Binoculars 7/06 7/05 Time for Me 141,411 71,958 97 $95 women’s apparel Mokrynskidirect 1/07 10/05 Siegel Display Products 33,569 17,474 92 $300 promotional display products Direct Media 10/06 10/05 Smith & Hawken 140,722 74,971 88 $125 gardening supplies Belardi/Ostroy ALC 11/06 10/05 Redding Medical 13,689 7,642 79 $95 nursing supplies Fasano and 12/06 8/05 Associates Penn Herb Co. Ltd. 26,459 14,837 78 $54 natural remedies Walter Karl 4/06 5/05 MidWest Edwin Watts Golf 328,416 185,448 77 $250 golf equipment Venture Direct 8/06 5/05 Worldwide Staples 3,843,101 2,183,681 76 $250 office products Direct Media 12/06 11/05 Sporty’s Men’s Collection 12,926 7,368 75.4 N/A men’s recreational products Millard Group 1/07 5/05 New England Business 1,114,626 636,766 75 $120 office products MeritDirect Service (NEBS) 12/06 9/05
Anthony Richards
Year founded: 1969 Headquarters: Cleveland Merchandise: women’s apparel, shoes, beauty products, health products, jewelry and accessories Catalogs: Anthony Richards, Complements by Anthony Richards, Essentials by Anthony Richards, Windsor Collection, Beauty Boutique, Healthy Living, Time for Me Membership plans (125,000 members): Passport to Savings, Passport to Health, ID Sentinel Alert Price point range: $2 to $999 Average order size: $51 Annual circulation: 120 million Mailings per year: 75 to 80 # of SKUs: more than 100,000 # of employees: 600 Customer demographics: primarily female, 60 years and older, middle to low income; Time for Me target audience is younger, more upscale women Sales per channel:
1969: Avvy Katz founds the Anthony Richards women’s apparel catalog. 1995: After acquiring beauty products catalog Beauty Boutique and jewelry catalog Windsor Collection in the intervening years, Katz starts health products catalog Healthy Living. 1998: Katz and Gary Giesler, former executive vice president at Crosstown Traders (then known as Arizona Mail Order), co-launch a discount membership buying club for Katz’s customers. The club offers discounts on merchandise, hotels and services for an annual fee. On April 1, Giesler and his partners purchase Katz’s company, then known as TransAmerica Holdings. Several days later, a fire in a warehouse destroys most of the company’s apparel merchandise.
