Hey all you tweeters, we’ve got some big news: For the last few weeks, Retail Online Integration has been running a group Twitter discussion called #ROIChat, looping in the latest trends and most profitable practices in the world of retail. Our friends over at Dealerscope, who focus on the consumer technology side of retailing, took notice of all the fun we were having and asked if they could get in on the action. We couldn’t think of a better partner for #ROIChat.
It might sound tempting to set up shop across multiple social media networks, but if even one of these accounts is neglected or mismanaged there’s a chance that you may be doing more harm than good for your business. According to the 2012 Social Media Marketing Industry Report, 85 percent of all businesses that have a dedicated social media platform as part of their marketing strategy reported an increase in their market exposure. Which social media platform do you predominantly use for your business and why?
Black Friday, traditionally one of the busiest shopping days of the year, is nearing. Big-box stores are going to have to deal with “showrooming” — i.e., when in-store shoppers use their smartphones to identify cheaper deals online and then make their purchases elsewhere. What can retailers do to offset the effect of showrooming during Black Friday?"
Welcome friends to #ROIChat, a weekly Twitter discussion looping in the latest trends and most profitable practices in the world of retail. The holidays are fast approaching, and most brands by now have a clear marketing plan for the busy months ahead. You can bet that social media is going to play a big role for most retailers this holiday season.