and Bill Me Later Partner for Promotion to Honor Women
July 7, 2009

It is not news that today’s women are busier than ever. In order to recognize and reward these Household CEOs, Bill Me Later Inc. and, have launched a nationwide contest to hear the Household CEOs tell what it takes to “fill their shoes.” The winner will be announced on August 10th and will receive a $2,500 shopping spree sponsored by Bill Me Later and A new survey commissioned by Bill Me Later and of more than 600 women around the country focusing on career, lifestyle, and parenting topics provides a revealing snapshot of the life of the modern woman: While nearly 70% work outside the home, a clear majority still have primary responsibility for a range of everyday tasks, from cooking to the kids’ homework, in addition to having primary responsibility for retirement planning and car care.  A majority of women ranked the mobile phone as more important than significant others in managing both their household and professional lives.