June 1, 2009
Catalog requests or inquiries generated from the Internet are like diamonds in the rough. But how long it takes to fulfill these requests determines their true value to your company. Fulfillment time has a direct bearing on order conversion rates, and best practice says prospective buyers should receive the catalogs they requested online within 14 calendar days.Catalog requests or inquiries generated from the Internet are like diamonds in the rough. But how long it takes to fulfill these requests determines their true value to your company. Fulfillment time has a direct bearing on order conversion rates, and best practice says prospective buyers should receive the catalogs they requested online within 14 calendar days.
