Synchrony

When it comes to building loyalty, creating personalized experiences is key. Find out why with insights from Synchrony.

Gen Z researches products online, but 64% prefer to shop in store. That number jumps to 75% when there’s an engaging experience to be had, which is why brands looking to turn Gen Zers into customers are creating web-to-store integrations. Learn more about Gen Z’s habits with insights from Synchrony.

By 2020, Gen Z will represent 40% of U.S. consumers, but their impact is unknown. Synchrony set out to create a clear picture of their habits and outlooks, shaping the way they shop and pay for things. Find out what they want with insights from Synchrony.

As people become accustomed to retail apps, mobile wallets and even mobile payments, their habits and expectations of tech are changing. From the reasons they use mobile products to the hardware that’s changing the conversation, find out how consumers are adopting new technology with insights from the Synchrony Digital Study.

Increased competition means that retailers need to harness data if they want to create experiences that help them stand out. Find out how brands are using new tools and technologies to bring customers in and keep them engaged with insights from Synchrony.

Increased competition means that retailers need to harness data if they want to create experiences that help them stand out. Find out how brands are using new tools and technologies to bring customers in and keep them engaged with insights from Synchrony.

In episode 149 of Total Retail Talks, Kerry Gibson-Morris, vice president, merchandising, zulily, discusses the merchandising tactics the online retailer of apparel, home goods and other products uses to target specific customer segments, and millennials in particular. In addition to detailing zulily's strategy, Gibson-Morris shares her advice for other retailers looking to optimize their merchandising…

New voice technologies are leading to new opportunities for businesses to connect with customers and make the sale. Find out how companies are using these new touchpoints to improve customer experiences with insights from Synchrony.

Data analytics and artificial intelligence are changing the way people shop and pay. From in-store to online shopping, these new technologies are creating new consumer experiences. Find out what they are and what it means for businesses with insights from Synchrony.

51% of smart-speaker owners are already using their device to shop. Find out how retailers are changing the way they interact with customers and adding more touchpoints through artificial intelligence and machine learning. See the study.