Staples

Staples Gives Advertising Boost to Small Businesses
April 10, 2012

Staples has awarded five small businesses $50,000 in free advertising and cash as part of its โ€œGive Your Small Business the Push It Needsโ€ contest. Selected from hundreds of video entries submitted on Staplesโ€™ Facebook page, each of the five small businesses will receive a total of $50,000 in local cable television advertising and cash in their home market.

Is Martha Stewart's Brand Too Confusing?
February 29, 2012

Cheery yellow bedspreads, snow-flaked artificial Christmas trees, shiny bathroom faucets, dog bowls  โ€” Martha Stewart has her name on all of them. And with the launch of her new home office line at Staples earlier this month, Stewart can add filing cabinets, sticky notes and even her own form of rubber bands to her growing list of eponymous merchandise.

Staples Debuts Tablet-Optimized E-Commerce Site
February 6, 2012

Staples will debut a tablet-optimized e-commerce website this week that emphasizes visual navigation and minimizes the need to type on a touchscreen keyboard. Consumer tablet users will be automatically routed to the tablet site at t.staples.com, according to published reports.

Office Depot Declutters, Helps Shoppers Find Their Way
January 25, 2012

For Office Depot, the problem wasn't attracting shoppers but converting them to buyers. A year ago, the retailer set out to address what it viewed as a core issue: shoppers in its stores had difficulty finding everything they needed and lacked a clear understanding of the breadth of products available. 

Staples Extends In-Store Signage Printing to 320 Canadian Stores
January 9, 2012

Staples Canada is implementing an in-store solution for printing shelf signs and labels in its 320-plus stores. The AccessVia Web dSignShop allows the office products retailer to produce signs in both English and French, and offers a French-language interface for stores with Francophone employees.

Staples Launches iPhone App
December 1, 2011

Staples has launched a new iPhone app that allows consumers to access product information and reviews while in-store, locate a store that has a product they need, and receive special deals via its check-in feature.

Staples Brings Dunder Mifflin to Life
November 29, 2011

Fans of NBC hit comedy "The Office" are already familiar with fictional paper company Dunder Mifflin. Now, Staples-owned Quill.com will use the Dunder Mifflin brand name for copy paper under a licensing agreement with NBC Universal.