The data for this list was collected in August by Social Annex, a social commerce platform provider. Companies included on ROI's 100 fastest-growing retailers' list were compared. Scores were based on a scale of zero to 100, using a weighted average of the percentile scores to arrive at the overall score. Final rankings reflect the retailer's audience reach across the most popular social networks.
With over 130 million users, the Facebook-owned photo-sharing app Instagram is being used by 67 percent of top brands. Marketers have been swift to realize the potential impact of Instagram by integrating it into their off-site social strategies. Yet the golden question remains: Can Instagram generate return on investment? Or are we all just wasting our time on yet another social network distraction.
Join Social Annex and Demandware for a live webinar as we discuss the impact of social media within the online retail space. During the session, we will provide examples of various social media strategies retailers are implementing, and an analysis of what investments are driving the greatest returns.