Scholastic Inc.

4 Tips to Increase Conversions From Your Homepage
August 27, 2012

Your homepage sets the stage for the overall site experience. The goal of your homepage is to give the shopper a compass to direct them through the site and to the right products for them. Shoppers that click through a product recommendation on the homepage are 20 percent more likely to convert than shoppers that don't. Here are four tips for getting those coveted clicks on your homepage:

The Top Women in Cross-Channel Retail
March 1, 2012

After receiving such great feedback on our inaugural list last year, we here at Retail Online Integration decided to make this an annual feature to highlight the leading female executives in cross-channel retail. The women on this year’s list, as were those on last year’s, are the best and brightest in the cross-channel retail industry.…

5 Tips to Recapture Cart Abandonment
April 20, 2011

Cart abandonment is a sensitive topic for almost every online retailer. Many companies and universities are conducting research on the data behind abandonment to find what ultimately causes consumers to place an item in their cart and then leave a retailer’s website before executing a purchase. Forrester Research finds that roughly 38 percent of all shopping carts are abandoned, while other data sources put that figure as high as 70 percent.

Going Local
June 1, 2010

A new trend seems to be popping up in the world of retail: a greater 
emphasis on local marketing by national retailers.