Rochester Big & Tall
As a long-time “big and tall shopper,” I only shop from a handful of companies. Two of these happen to be Rochester Big and Tall and Casual Male XL. While owned by the same company, both have positioned themselves to different segments of the big and tall market. Rochester sells more upscale, pricier, higher-end merchandise, while Casual Male offers more affordable apparel. In my opinion, both have done an excellent job of differentiating themselves brandwise on their Web sites and in their stores with the products they offer.