Programmatic Direct Mail Delivers Increased ROAS for Dermstore
November 16, 2017 at 1:20 pm

Dermstore, an online beauty store owned by Target, recently integrated a digital marketing campaign with direct mail to increase consumer engagement. The result? A 30 percent increase in promo code redemptions once the direct mail component was added to the campaign. Partnering with programmatic direct mail platform provider PebblePost, Dermstore's online visitors’ activity was translated into…