OfficeMax Incorporated

Secrets of Profitable Navigation Exposed
December 1, 2009

For successful navigation to lead to higher conversion rates, you must provide shoppers several different ways to shop your site. It's a paradigm shift for merchandisers accustomed to organizing a store or catalog by the type of product, which is the kind of one-dimensional navigation that will hinder your success online.

MeritDirect Event Panel Heading Back to the Future, Part 3
July 23, 2009

Hopefully, you’ve been keeping up with our coverage of a no-holds-barred, all-telling session during MeritDirect’s recent Business Mailers Co-op in White Plains, N.Y., in which four B-to-B mailers discussed how they’re surviving the current economic malaise and their plans for emerging from it once the economy turns around. In part 1 of this recap last week, we detailed how they’re holding up. In part 2, they discussed how they’re preparing for better times ahead.

Catalogers' Updates and People on the Move
February 1, 2009

Pan American Develop-ment Foundation (PADF): This nonprofit organization that creates public-private partnerships to assist disadvantaged people in Latin America and the Caribbean has launched a print catalog of corporate social responsibility and cause-related marketing opportunities in those regions. The 28-page book provides an overview of PADF projects that are well-suited for private-sector participation.

Holiday Survey Roundup
January 13, 2009

With the holiday shopping season now all wrapped up, here's a look back at several reports over the past month to provide an overview of how it all went down — both from what was predicted to what actually transpired.

Special Report: Sustainability & the Environment
June 1, 2008

The ever-so-common phrase “going green” means taking the three basic principles of sustainability and applying them everywhere you can in your organization. These principles, of course, are: Reduce — lower your waste and consumption; Reuse — using items multiple times for the same thing; and Recycle — giving something a second life. Environmental stewardship is especially important because our industry is too often viewed as a culprit. The single biggest thing you can do is to better educate yourself. Ask questions about your production process and the materials that are being used. How much do you know about your paper? Where it came

December 1, 2007

People On the Move Neiman Marcus: The multichannel apparel marketer has promoted its retail division president/CEO Karen Katz to executive vice president of the parent company, Neiman Marcus Group. The company has also promoted the Group’s senior vice president and CFO James Skinner to executive vice president and CFO. Sears: The multichannel retailer has hired Louis Ramery as its new senior vice president, customer relationship marketing. Ramery, who’ll have overall responsibilities for developing and executing the Sears Holdings’ relationship marketing strategies and programs, will report to Maureen McGuire, Sears Holdings’ chief marketing officer. He was previously with Digitas, a marketing agency network. J.C. Penney: The multichannel

Are Your Mailings Irrelevant or Just Plain Stale?
October 30, 2007

Lately I’ve noticed I’ve been getting repeat mailings from large B-to-B office suppliers — and they all look the same. It probably doesn’t help that Office Depot, Staples and OfficeMax have similar corporate colors. They all seem stuck in their “10 percent or $10 off” offer, or some version of it. To make matters even more boring, the mailings always seem to be in one of two or three standard formats. You know the ones: large postcards, #10 solo or folded flyer.
You look at them and say, “Oh, that again,” and toss it. It got me thinking about the opportunity we

September 1, 2007

NEMOA at 60: ‘Small’ Event Yields Big Ideas This month’s NEMOA conference in Portland, Maine, Sept. 19-21, marks the 60th anniversary for what started — and remains — a small specialized trade group. For many long-time members, NEMOA is all about conferences. The group holds semiannual conferences each March and September designed for catalog/multichannel marketers. “The main value of NEMOA is being able to get together and network,” says 20-year member Dan Walter, president and founder of Eagle America, a woodworking tools and accessories catalog. “You learn tricks of the trade from the people you meet, whether it be from a high-powered speaker