Welcome to Retail Online Integration's annual Resource Guide. This special section offers all the crucial details, company information, contact numbers and addresses of product and service providers to the cross-channel retail industry.
All catalogers want to capitalize on the recovering economy, but they're most likely still constrained by pretty tight budgets. To help catalogers learn how to prioritize their needs and tailor their printed catalogs to maximize revenue, All About ROI presented a Feb. 16 webinar called "Ways to Get More Bang for Your Paper Buck: How Combining Your Priorities and Paper Innovations Can Save You Money in 2010."
The U.S. Postal Service's recent Summer Sale on Standard Class mail boosted catalog volume, according to a major paper company executive.
In an all too familiar refrain for catalogers, paper prices rose again earlier this month — the third such increase since last summer. Catalogers using coated groundwood sheets have been dealing with an average increase of $9 per hundredweight (cwt) over the past six months. And there’s no end in sight. In fact, these increases are just the tip of the iceberg. The paper industry is fundamentally changing. Even with the latest price increases, the industry is barely at breakeven. The consolidation of paper companies and the closing of many paper mills have given the remaining corporations the economic muscle to raise prices
People On the Move Coldwater Creek: Dennis Pence, who cofounded this multichannel women’s apparel cataloger 23 years ago, retired as CEO on Oct. 30. He’ll retain his role as chairman, however. President/COO Daniel Griesemer was promoted to president/CEO and will serve on the company’s board of directors. Griesemer joined Coldwater Creek six years ago. dELiA*s: The multichannel teen/tween apparel company has named Chris DiChiaro as the divisional merchandise manager of its Alloy division. Prior to joining dELiA*s, DiChiaro spent seven years as the vice president of merch-andising of intimate apparel for Victoria’s Secret Direct. dELiA*s also announced the hiring of Lee Bissonnette as senior director of
When it comes to the environmental footprint you leave behind in your catalog and direct mail operations, no doubt you want to do the right thing. But understanding the terms of the debate takes a bit of self-education. “The challenge is moving away from the arena in which we talk only about paper made of post-consumer-waste (PCW) recycled content, to a forum that’s focused on the new idea of the entire lifecycle of paper — from the time the tree is cut to the back door of the printing company,” says Scott Bond, senior vice president for Bulkley Dunton, a New York City-based
Despite the advent of e-commerce and the digital age, you’re guaranteed to interact with paper countless times every single day. And until something better comes along, it’s safe to say that paper will be a big part of the catalog industry for the forseeable future. With that in mind, here’s a rundown of some paper products that have been released in the past several months. From environmentally sound options to a few that could save you money on postage, the editors at Idea Factory present a list of papers that hopefully will get you thinking about the ever-present material on which you print your catalogs. ¥
Paper prices are expected to increase this year. Couple that with the still-uncertain U.S. economy, and you have a period in which making a smart decision about paper is tougher than ever. It requires both a fundamental understanding of the paper market and a willingness to rely on a little help from your friends. Think Branding First No matter the type of catalog you have — or the products or services it touts — the first step to take before choosing a catalog paper is to consider your brand, says Kathy Johnston, creative/production services manager at catalog consultancy J. Schmid & Assoc.,