HubSpot

Let's get down to business. Which social channels should you be using to generate the maximum number of leads? You have so many options to choose from: Facebook, LinkedIn, Pinterest, Instagram, YouTube, Twitter, SlideShare, Vimeo and the list goes on. Today I'm going to focus on three that I think are vitally important for B-to-B brands.

Instagram is on a roll. Yesterday, the social site announced that in addition to offering video, users can now easily embed Instagram videos and photos into posts. While there's currently no way to embed the post from your phone, HubSpot breaks down each step on how to embed videos and photos from your desktop. "Inbound…

The microsite is a strange beast. Some companies love it and the freedom it allows to create conversion-targeted experiences without having to bend and sway to all the needs of various departments. Coordination sounds great, but when dealing with popular pages within a company's website, everyone wants a piece of the action. Others hate microsites and the branding disconnect they can cause internally and externally, the siloed nature of their creation, and their ability to slip past checks and balances that main website pages all go through.

Effective marketing starts with great content. But how effective can you be if you don't know where to start? In the new eBook "How To Brainstorm Content That Rocks And Converts" you'll find out how to: Write customer–generated content...Take full advantage of repurposed content...Get unblocked and generate fresh ideas...Use search tools to mine for topics and more! Get it here...it's FREE!

In this 38-page FREE guide, you will learn...How to build buyer personas to better understand your audience...How to conduct a content audit to determine your goals...How to map content to your buying cycle...How to create an effective editorial calendar...10 tips to create killer content, and much more! Download it here!

Download this free, 43-page e-book, How to Use Pinterest for Business, and learn how Pinterest works and why you should be using it, how to create a Pinterest account and grow followers, how B-to-B companies can use Pinterest for lead generation, how Pinterest can be used to drive online sales, and more. Real-life examples of how businesses have leveraged Pinterest for growth are included as well.

On average, customers get 4.2 times more leads and increase sales by 82 percent after five months of using HubSpot's all-in-one marketing software.

What do you get during the demo? 

• An evaluation of your website;
• competitive analysis;
• a demonstration of how to convert visitors into leads; and
• a tutorial on how to track your marketing return on investment.

HubSpot's marketing software can increase leads by simplifying your marketing. We'll show you how you stack up against your competition just like we've done for over 4 million websites! Receive a free marketing assessment to find out if you're a fit for HubSpot.

Yes, you heard us right. Thirty days of HubSpot, totally free. What are you waiting for? Start optimizing your website to get found by more prospects and convert more of them into leads and paying customers.

In HubSpot's newest e-book, Learning LinkedIn From the Experts, five LinkedIn specialists provide key insight into how you can use the social media platform to successfully grow your network and business.