The Best Social Channels to Use for B-to-B Marketing
February 21, 2014

Let's get down to business. Which social channels should you be using to generate the maximum number of leads? You have so many options to choose from: Facebook, LinkedIn, Pinterest, Instagram, YouTube, Twitter, SlideShare, Vimeo and the list goes on. Today I'm going to focus on three that I think are vitally important for B-to-B brands.

How to Embed Instagram Photos and Videos, No Hacks Required
July 11, 2013

Instagram is on a roll. Yesterday, the social site announced that in addition to offering video, users can now easily embed Instagram videos and photos into posts. While there's currently no way to embed the post from your phone, HubSpot breaks down each step on how to embed videos and photos from your desktop. "Inbound…

Should You Use Microsites for AdWords Campaigns?
May 29, 2013

The microsite is a strange beast. Some companies love it and the freedom it allows to create conversion-targeted experiences without having to bend and sway to all the needs of various departments. Coordination sounds great, but when dealing with popular pages within a company's website, everyone wants a piece of the action. Others hate microsites and the branding disconnect they can cause internally and externally, the siloed nature of their creation, and their ability to slip past checks and balances that main website pages all go through.


Free E-Book: Learn How to Increase Traffic, Leads and Sales by Reaching More Than 11M People on Pinterest
June 14, 2012

Download this free, 43-page e-book, How to Use Pinterest for Business, and learn how Pinterest works and why you should be using it, how to create a Pinterest account and grow followers, how B-to-B companies can use Pinterest for lead generation, how Pinterest can be used to drive online sales, and more. Real-life examples of how businesses have leveraged Pinterest for growth are included as well.

How to Brainstorm Content That Rocks and Converts
June 14, 2012

Effective marketing starts with great content. But how effective can you be if you don't know where to start? In the new eBook "How To Brainstorm Content That Rocks And Converts" you'll find out how to: Write customer–generated content...Take full advantage of repurposed content...Get unblocked and generate fresh ideas...Use search tools to mine for topics and more! Get it's FREE!

Featured Resource: Need Leads? Get a Demo of HubSpot's Inbound Marketing Software
April 27, 2012


On average, customers get 4.2 times more leads and increase sales by 82 percent after five months of using HubSpot's all-in-one marketing software.

What do you get during the demo? 

  • An evaluation of your website;
  • competitive analysis;
  • a demonstration of how to convert visitors into leads; and
  • a tutorial on how to track your marketing return on investment.


Featured Resource: Receive a Free Marketing Assessment From HubSpot
April 27, 2012

HubSpot's marketing software can increase leads by simplifying your marketing. We'll show you how you stack up against your competition just like we've done for over 4 million websites! Receive a free marketing assessment to find out if you're a fit for HubSpot.