GOT Corp.

This Sunday, setting our clocks back an hour for Daylight Saving Time marks the move toward colder, shorter days — but it doesn't have to all be winter humdrum. November is the month of long-awaited Black Friday and Cyber Monday shopping days, so retailers should jump at the chance to use Nov. 2 to reset both office clocks and all-important marketing strategies. During the busy holiday season, timing is everything — especially when it comes to the battle of the inbox message that will get consumers buying both online and in-store. I've packaged up some tips and tricks on how to get timing down right so you can "fall" into seasonal revenue:

The value of email marketing has been well documented over the years. It remains the digital marketing channel with the best return on investment for marketers, retailers included. With this in mind, here are five tips for helping your company establish an effective A/B email testing program: 

Whether you’re selling to buyers pulling together merchandise for next season or individual shoppers looking to purchase today, trade shows can be an invaluable channel for building your brand and sales.