Corporate Express

Our entire interview with industry veteran Brendan Edgerton, including what he believes the catalog industry must do to remain relevant in these uncertain times

Problem: Office supplies cataloger Corporate Express Canada needed to centralize its copy and images to enable easier multichannel publishing. Solution: Executives implemented a content management system that allows product data to be repurposed across multiple marketing channels. Results: Corporate Express Canada streamlined its processes by, for example, reducing its number of applicable databases from eight to two and reducing its head count. Corporate Express Canada, the Canadian division of U.S.-based office supplies cataloger Corporate Express, needed an easy and efficient way to manage its product information. Executives at this business-to-business catalog wanted the ability to store images and merchandise descriptions

You discover a terrific product that you know your customers will love. The vendor’s pen hovers over the quantity line on the order form. How much should you buy? Three catalog executives shared with Editor Donna Loyle their insights and methodologies for projecting how much merchandise to stock for each catalog campaign. Ron Zientarski, vice president of purchasing and inventory management, Corporate Express, Grand Rapids, MI Product: business-to-business office supplies and furniture Size of warehouse facilities: The company has 257 office products locations, including 40 distribution centers spanning more than 6 million square feet. SKUs: 70,000, but 7,000 to 25,000 are

Edited By Donna Loyle You discover a terrific product that you know your customers will love. The vendor's pen hovers over the quantity line on the order form. How much should you buy? Three catalog executives shared with Editor Donna Loyle their insights and methodologies for projecting how much merchandise to stock for each catalog campaign. --- Ron Zientarski, vice president of purchasing and inventory management, Corporate Express, Grand Rapids, MI Product: business-to-business office supplies and furniture Size of warehouse facilities: The company has 257 office products locations, including 40 distribution centers spanning more than 6 million square feet. SKUs: 70,000,