February 10, 2009
With multichannel retailers scrambling to find anything to drive sales these days, a new survey indicates that loyalty reward programs may be worth the investment. Loyalty reward program members are 70 percent more likely to be word-of-mouth advocates for the sponsor brand than nonmembers, according to a survey from the global loyalty marketing firm COLLOQUY. The survey polled 7,193 consumers in October. Here are more of the report's findings:
