Clarus Commerce

JUST RELEASED! 2022 Loyalty Data Study
June 6, 2022 at 9:50 am

: Still looking for answers on how to keep your customers engaged? Get exclusive loyalty data and stats straight from consumers themselves. With responses from 2,500 U.S. consumers, you will see why offering premium loyalty benefits is a win-win for your customers and your brand's revenue. Download Today!

2021 Loyalty Industry Data Study
May 19, 2022 at 12:21 am

Online shopping gives consumers nearly unlimited choices, making loyalty difficult to secure. Based on a survey of 300 marketing and loyalty professionals across the U.S., this report reveals retailers’ current and future loyalty strategies, barriers to loyalty program innovation, expectations for loyalty in the new year, and perceptions about whether current loyalty programs are still competitive. Download this data study today to get ahead of the curve with actionable takeaways you can use to align your loyalty strategy with your customer's needs and see faster ROI.

What's Keeping Your Customers Loyal in 2022?
February 2, 2022 at 5:06 pm

To better understand the psychology behind what keeps loyal customers buying and engaging, we asked 2,500 consumers to tell us how they feel about the brands they're most loyal to. The 2022 Customer Loyalty Data Study sums up a few ways customers say you’re likely to keep their loyalty and how you can turn that into action items this year.

Key Learnings to Optimize Free and Premium Loyalty Programs
October 27, 2021 at 9:43 pm

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Brian Carl, vice president of marketing at Clarus Commerce, a premium loyalty program solutions provider. Listen in as Carl discusses his role at the company, the recently expanded solutions in premium loyalty and customer engagement at Clarus, and why the business decided to release…

6 Steps to a More Successful Loyalty Program
September 23, 2021 at 7:55 pm

In our most recent original research report, Total Retail, in conjunction with Clarus Commerce, recently assessed the loyalty programs of 50 leading retailers. This was done to identify loyalty best practices that can be implemented across organizations within the retail industry. Subsequently, the 2021 Loyalty Program Benchmark Report was produced, and it features the data and insights derived from…

Benchmark Report Reveals Insights Into Top Retail Loyalty Programs
September 16, 2021 at 5:32 pm

Attaining customer loyalty is perhaps harder today than it has ever been. Consumers have an abundance of choice, both online and offline, when it comes to the retailers they can choose to spend their hard-earned money with. If a retailer doesn’t meet a customer’s high expectations, no matter the reason, that shopper is unlikely to…

2021 Loyalty Program Benchmark Report
September 15, 2021 at 3:30 pm

Customer loyalty is fleeting, yet more critical than ever to capture. It’s incumbent upon retailers to create the types of loyalty programs that consumers value being a part of. And increasingly that means offering a combination of traditional and premium loyalty programs that offer members personalized, instant benefits. This informative report features insights from the analysis of 50 leading retailers’ loyalty programs.

2021 Premium Loyalty Data Study
July 8, 2021 at 4:48 pm

Meeting the rising expectations of consumers post-pandemic is a focus for many retailers this year. We surveyed 2,500 consumers about their shopping habits and expectations for loyalty programs so you can push your loyalty strategy forward knowing what your customers are expecting from you.

What it Takes to Build Your Own Premium Loyalty Program, Part 4
June 30, 2021 at 5:34 pm

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Carlos Dunlap-Beard, vice president of business development and loyalty strategy at Clarus Commerce, a premium loyalty program solutions provider. Dunlap-Beard discusses what retailers should be thinking about when building a premium loyalty program. He shares what the first step would be to build…

Lessons You Can Learn From the Best Premium Loyalty Programs in Retail, Part 3
June 23, 2021 at 6:01 pm

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Brian Carl, senior director of marketing at Clarus Commerce, a premium loyalty program solutions provider. Carl discusses what makes Clarus Commerce's offerings unique, his role at the company, and the evolution of premium loyalty programs in recent years. He shares the three trends…