Bridgeline Digital

What types of digital experiences will shape the customer experience landscape in 2013? To find out, Forrester analyzed digital customer experience trends that gathered momentum in 2012 and uncovered innovations that will have wide-ranging implications for the next year. According to our analysis, 2013 will be a year in which companies focus on unifying experiences for their customers.

This report is designed to help companies assess their B-to-B e-commerce maturity. Key takeaways include the following: how to leverage rigorous self-assessment to drive your B-to-B e-commerce growth plans; what to look for when hiring experienced leadership, even if you have to pay for the privilege; why it's critical to invest in platforms that are nimble and scalable; and more!

The new social web requires a shift in approach that rewards creativity and a willingness to engage with customers in different ways. It also lends new opportunities to digital marketers everywhere. The key is deciphering the keys to success, which our latest offering from Gartner Research explains.

Consumers associate the internet with speed and convenience. They expect to visit a retailer's website, find what they're looking for and purchase the product just moments later. This is the expectation. But what happens when a company's website fails to provide an efficient customer experience? According to the Forrester Research report Websites That Don't Support Customers Waste Millions, the results could cause your business significant loss.

Bridgeline Digital announced that it's signed a multiyear agreement with UPS to offer B-to-B and B-to-C e-commerce web stores with an end-to-end offering comprised of Bridgeline's total e-commerce solution and UPS’ logistics and fulfillment services.

Digital Content is everywhere - your website, blogs, social media outposts, and every mobile device imaginable. And with customers and prospects radically adjusting to this wealth of information, companies are investing in developing digital content like never before. Despite their efforts, however, these same companies often miss valuable opportunities because they lack a well-rounded content marketing strategy.

This new whitepaper from Bridgeline Digital identifies the top 10 steps to building a content marketing strategy that you can execute within your company in an effective and timely manner.

What you will learn:

- What is content marketing management
- Why you should treat content like a critical business asset
- How to understand the content needs of your audience
- Why maintaining an editorial calendar is so important
- Why you need to give your content a "voice"
- Why content management and web analytics tools can best help you deliver relevant content

Target Marketing Group catches up with Bridgeline Digital, Pitney Bowes and Infogroup.