Interaction Before Transaction: How to Use Technology to Engage Shoppers
May 21, 2019 at 10:58 am

Today’s consumers are wary of shopping experiences that feel one-sided. They don’t just want to make informed decisions; they also want to trust the brands and retailers they choose. They want shopping to feel more like a human connection, not just a transaction. Every company wants to be known for having a superior customer experience.…