Last fall, we launched a reader poll on our Web site, CatalogSuccess.com. If youโre a cataloger/multichannel marketer and youโve never seen it or voted (anonymously, of course), I encourage you to do so. Youโll find it on the top-right corner of our home page. As I thought about what to write in this edition of The Corner View, it dawned on me that weโre sitting on some pretty useful information. So I decided to take a look at some of our past poll results and offer my two cents on what they mean to you โ and how you might want to
Management
In last weekโs blog, I discussed salary levels in the catalog/multichannel business as they relate to other industries. I got a pretty strong reaction from Wendy Weber, president of the direct marketing recruiting firm, Crandall Associates.
For those of you who have missed the blog the past few weeks Iโve been discussing hiring practices in direct marketing. (You can find them and all past posts on the CatalogSuccess.com Web site.) This thread started with a poll stating that the direct marketing industry was having a tough time finding strong talent. So for this week, I asked Wendy to weigh in with her thoughts
Itโs amazing how upbeat people can be at industry events regardless how well or poorly their businesses are doing, isnโt it? I just wrapped up a month in which I attended two major conferences (ACCM in Boston and Internet Retailer in San Jose, Calif.) and despite the striking difference among attendees, it seems that everybodyโs doing just grand. But are they? Having flagged as many of you down as I could to ask you how youโre doing, I came away from ACCM believing you truly are. And as we look ahead toward the second half of the year and make holiday season plans, my sense
For the past two weeks, Iโve offered my take on whatโs wrong with the catalog-marketing hiring market. I did this after a survey published by Bernhart Associates (www.bernhart.com) stated that 24 percent and 53 percent of direct marketing companies were having a โdifficultโ and โsomewhat difficultโ time finding top-notch talent.
This week, I submit my thoughts on the state of our industry in terms of hiring salaries. As a preface, itโs been a long, uphill battle, but I think that direct marketing is finally starting to get the recognition it deserves. It seems that the rise of the Internet has helped legitimize our
Last week, I discussed some recent trends in the catalog/direct marketing employment world. In this weekโs part two, I dig into the actual hiring practice.
The H.R. Issue: My Rx For Failure
Note to the H.R. department: Iโll review my own resumes, thank you. I know this may not make some people happy, but having H.R. managers screen applicants for hiring managers is like having Dracula accepting a day job; some things are just not meant to be. Let the H.R. folks at my applicants after Iโve sorted out my top few candidates. Then, they can ask them dumb questions like these:
โDescribe to me a
Catalogersโ Updates PetSmart: The multichannel pet supplies retailer in late April sold its State Line Tack equine assets to PetsUnited, a holding company for a Web-based marketer of pet and equine products, including Dog.com, Fish.com and Horse.com. PetsUnited plans to move the State Line Tack online and catalog business from Brockport, N.Y., to its Hazelton, Pa., facility by July. Cutter & Buck: This apparel cataloger/designer in April agreed to be acquired by the Sweden-based New Wave Group AB, a designer/marketer of assorted apparel lines for the corporate promotional and consumer retail markets in Europe. Under New Wave Groupโs ownership, Cutter & Buck
An impromptu trip from Denmark to England started it all. It was the summer of 1973, and while traveling in Denmark, Grant Dowse and Pegge Kirschner decided to take a road trip to England. To make the car comfortable enough to camp in, they bought, among other things, a cotton flannel sheet. They eventually brought the sheet home with them, and later ordered a similar item from an American mail order company. But it wound up being a synthetic version of the English flannel sheet theyโd purchased in Europe. That transaction inspired them to launch their own mail order business. Married three years
I just read an interesting article on the National Mail Order Association Web site that focused on some good news and bad news regarding hiring practices in the direct marketing industry. The article, based on a survey put out by direct marketing recruitment firm Bernhart Associates, states that hiring in our industry is expected to remain steady.
Thatโs some good news for DM job seekers, but the bad news is that many direct marketing companies are having difficulties finding talented direct marketers to add to their staff.
Some survey results:
* 24 percent of survey respondents were having a โvery difficultโ time finding qualified candidates
* 53
This is my 21st go-round attending ACCM, the Annual Conference for Catalog and Multichannel Merchants (did I get that whole thing right?), being held May 21-23 in Boston. For my first 18, I was part of the assorted parent companies that co-sponsored the event with the DMA. But for the past two, as a press attendee and not a part-host, Iโve picked up a different perspective on this event as well as on some other conferences. Actually, I take that back: This year, Iโm sort of a part-host again on the other side of the partnership since I was recently named chairman/editor of the
The fate of Wal-Mart, Target and other big retailers often represents a benchmark for how smaller multichannel marketers will perform, sales-wise. But if their sales performance in April was any indication, then itโs not a good time right now for anyone. Below are highlights of several key big retailersโ April sales totals. * Overall, the UBS-International Council of Shopping Centersโ sales totals of 53 retailers showed a 2.4 percent decrease, the largest decline since 1970 * Wal-Martโs same-store sales fell 3.5 percent * Target Corp.โs same-store sales decreased by 6.1 percent * Federated Department Storesโ (Macyโs, Bloomingdaleโs) same-store sales dropped 2.2 percent * Gap Inc.โs same-store sales sunk by