Management
I discovered the Japanese fashion chain Uniqlo from walking by the retailer's store on 34th Street in New York City. The windows got my attention because they reminded me of what Benetton stores used to be โ colorful and fun โ and all mannequins were wearing Moon Boots (it was winter).
After a fire in 2010 at a Bangladesh factory that manufactured Tommy Hilfiger garments killed 29 workers, Tommy Hilfiger recently assured ABC News that his company no longer uses those unsafe factories.
Moosejaw Mountaineering, the outdoor retailer known for its quirky, irreverent marketing and unique customer engagement, has named Eoin Comerford as its new president and CEO. Comerford has been with Moosejaw since 2008 as senior vice president of marketing and technology and brings his love of the Moosejaw brand to the position.
Old Navy was recently forced to send out a recall for a Spider-Man rain jacket containing lead. The email requested that customers return the jackets, which were sold online in the U.S. and in Canada in January, for a full refund.
A Brooklyn, N.Y. judge has tossed out a $260 million lawsuit alleging that American Apparel CEO Dov Charney kept a young employee as a "sex slave," saying 21-year-old Irene Morales had already agreed to arbitration. Supreme Court Judge Bernadette Bayne delivered her Feb. 10 ruling to attorneys Wednesday, according to DNAInfo.com. Bayne didn't address the merits of the claim that the 43-year-old Charney conscripted Morales, a former manager at a local American Apparel branch, into serving as his sex slave for eight months once she turned 18.
Some are still waiting for proof that the Great Recession is finally over. Well, here's positive proof that good times have arrived: Retail CEO salaries aren't only above prerecession levels, but fabulously above them.
State of the Social Universe: What Marketers Should Keep in Mind, from 4 Experts Who Can Help You Reach for the Stars
They shared their insights on where things are now, what trends are emerging, what marketers need to emphasize, and how they can make the most of it all. Sections include:
1) Drive the Mobile Vehicle Smartly, and Honor Your Email Opt-In Relationships
- Sara Meaney President, Strategy & Growth, Hanson Dodge Creative
2) It's About Location, Location, Location: Know Where Your Customer Is
- Asif Khan Founder and president of the Location Based Marketing Association
3) On the Rise: Social Intelligence
- Doug Camplejohn CEO of Fliptop
4) Start - and End - with Your Content
- Ann Handley Chief content officer for MarketingProfs
The way we communicate is moving-literally. Smart phones are outselling PCs, and tablet sales are expected to outpace desktop sales by 2013. But although the screens may be smaller, the possibilities for engagement are larger than ever.
You'll find the following covered in this handy whitepaper:
- What Does Mocial Mean for Marketers?
- Determining Your Mocial Strategy and Goals
- Growing Your Email Database Through Social and Mobile
- Making Email More Social
- Extending the Reach of Social and Mobile
- Deploying Integrated Programs Across Email, Social and Mobile
Starbucks is opening its first ever juice bar but still has a few small kinks to work out. One of the images that it's using to promote the Evolution Fresh juice bar has a sign that reads "Most fruits and vegatables are: fat and cholesterol free." That's right folks - the giant sign spells "vegetables" incorrectly. Luckily, poor spelling doesn't have to correlate with juice quality.
Online diamond retailer Blue Nile named retail industry veteran Harvey Kanter as its chief executive, effective March 30. Kanter replaces Vijay Talwar, who took the role on an interim basis after former CEO Diane Irvine resigned last November as the company struggled to pass rising diamond costs to consumers.