Legal

“I pay $3 million a year to the U.S. Postal Service, and I wasn’t going to just say ‘OK’ to their continuous rate increases,” said Chris Bradley, president and CEO of Cuddledown catalog, during a jam-packed session on postal reform held at the New England Mail Order Association’s (NEMOA) conference in New Hampshire in September. Bradley and a group of other Maine-based mailers, including catalogers, printers and direct marketers, banded together earlier this year in an effort to educate their legislators on the impact that three postal increases in 18 months has wrought on their companies. Their efforts are instructive for other mailers

Several years ago I went to Peter, my doctor, for a routine checkup and saw some colorful boxes on the end of the counter. Patricia, the office manager and Peter’s wife, said they were dietary supplements for people over the age of 50. “Should I get them?” I asked. “I take them and I feel wonderful,” she said. “Do you and Peter get a piece of the action?” She said she did, which I had no problem with. So I ordered LifePak Prime for my wife Peggy and myself—60 little cellophane packages, each with four horse pills to be taken twice a day with