Zoe Dowling

Zoe Dowling

Zoe Dowling is senior vice president of research at FocusVision, a company that provides survey and customer insights software for qualitative and quantitative research.

The Common Misstep That Could Be Costing Retailers $10M Annually

The value of a strong brand is undisputed among consumer-facing businesses. The runaway success of high-growth businesses such as Away, Glossier or the recently acquired Harry’s clearly demonstrates the positive bottom line impact, but they're by no means unique. As a consequence, consumer-focused brands invest billions every year to win over and retain customers. Often informed…