Zee Aganovic

Zee Aganovic

Zee Aganovic, PhD is CEO and Founder of HiConversion, an eCommerce optimization company focused on collaboration. 

Dr. Aganovic is a retail technology expert, serial entrepreneur and CEO, founder of HiConversion. Prior to HiConversion, he has served as CEO and founder of technology companies Apptimum, Eisenworld and Cylex Systems. He earned a PhD – EE Optimization Theories from Rutger University.

Closing the Mobile Conversion Gap: 3 Key Must-Knows

Data on consumer behavior indicates that digital buyers are eager to engage with brands through mobile devices. While this mobile trend presents a growing opportunity for e-commerce merchants, the reality is that mobile conversions continue to lag significantly behind desktop sales. Furthermore, while the percentage of mobile visitors grows year-over-year, conversion is lagging further and…