Zarina Lam Stanford

As CMO of Bazaarvoice, Zarina leads with a customer-centric, insights-driven, and outcome-based approach to all aspects of marketing. A recognized growth catalyst, Zarina is passionate about design thinking, the art and science of being relevant, agile leadership, inclusion, and being purpose-driven.

Before joining Bazaarvoice, Zarina was Chief Communications & Marketing Officer of Rackspace Technology and held sales and marketing executive positions at IBM tenure at public and PE/VC portfolio firms including IBM, SAP, Syniti, and Rackspace Technology. A champion for diversity and inclusion and a global citizen, Zarina has in-depth hands-on experience in global and regional markets, including North America, Latin America, Europe, and Asia Pacific & Japan.

Zarina was recently named among the 2021 Outstanding 50 Asian Americans in Business by the Asian American Business Development Center (AABDC). She was also named Women of the Decade in Technology & Innovation at the Women Economic Forum in 2018.

Zarina is a Marketing Academy CMO Fellow, a Southern Methodist University MBA, and a graduate of the Asian Advanced Leadership Program at Stanford University’s Graduate School of Business. She also holds a BA in Journalism from the University of North Texas.