Mark Zamuner

Mark Zamuner

Mark currently serves as President of Juice Media, a data-driven omnichannel media activation platform he founded in 2020 and was acquired by Altice USA in 2022. Juice Media combines growth strategy, omnichannel media buying and analytics services with proprietary ad tech focused on audience identification, targeting, and attribution & optimization. Mark started his career leading marquee brand accounts at Ocean Media before joining the eHarmony marketing leadership team. In 2011, Mark founded TWO NIL, a leading independent growth consultancy designed to fill the gap between strategic consulting and effective execution of media investments. TWO NIL’s unique and award-winning approach had outsized impact for clients including unicorn companies: Blue Apron, Wix, Zillow, Groupon, Dollar Shave Club, and 23andMe.
Marketing
The Measurement Dilemma: Why Advertisers Must Solve Cross-Platform Fragmentation Now
June 4, 2025 at 4:34 pm

The convergence of traditional linear TV, streaming platforms, and digital media has clearly created a new era of complexity for advertisers. The meteoric rise of streaming hasn’t entirely replaced linear television. Still, it has dramatically expanded the playing field when it comes to measuring and optimizing channel spends and individual network or publisher performance, making…

Technology, Marketing, E-Commerce
The Ad Industry Shift SMBs Need to Compete With Big Tech
April 28, 2025 at 11:04 am

A month rarely goes by without a new platform promising “streamlined” ad buying. It’s no surprise, given that the digital advertising market is expected to reach $513 billion in 2025, according to Statista. Despite new options, small and medium-sized businesses (SMBs) often stick with what they know: Google, Meta, Microsoft and Amazon.com. The sheer volume…