The fact that promotions can drive sales is probably as old as commerce itself. However, in a digital-first, e-commerce world, the role of promotions has broadened. In addition to the effect on sales, promotions can also influence purchase timing, which has knock-on implications for fulfillment and the customer experience. This connection was revealed by a recent study of…
Zach Thomann
Beginning in late July, a number of major retailers announced they will be closing stores on Thanksgiving Day for the first time in years. Walmart kicked it all off, stating it will be closing its stores on the U.S. holiday for the first time in 30 years, with many other retailers, including Target, quick to…